With your help, we can create a vision for the Fettler Park area that will benefit our community for generations to come.
Prince William County is charting an exciting path forward for the Potomac District, with new data shedding light on untapped potential at the critical intersection of I-95 and Route 234.
The recently completed Fettler Park Area Market Study provides a comprehensive roadmap for transforming this strategic location into a vibrant community asset.
Working with industry experts Hunden Partners and Convergence Design, the Prince William County Department of Economic Development and Tourism (PWCDEDT) spent six months conducting an in-depth analysis of the Fettler Park area.
This study focused on the Dumfries Road and Southbridge activity centers, along the I-95 corridor. The research team conducted:
The study notes that heavy traffic on nearby major roadways creates significant visibility for potential retailers, while the growing local population ensures a strong customer base.
The study uncovered several promising opportunities that align with community needs, including:
The data shows strong demand for a walkable, mixed-use environment featuring multifamily housing and unique retail options. Residents have expressed clear desire for the following:
Prince William County is perfectly positioned to expand its entertainment and sports tourism offerings. The study identifies:
The housing market analysis reveals strong demand for both rental and for-sale residential properties, including the following:
Industrial Land Considerations: The study provides important insights about industrial-zoned (M-2) land:
Office Market Realities: The current market opportunity for new office space is low, and speculative office development is not recommended due to high vacancy rates and stagnant growth.
This market study will directly inform the upcoming Small Area Plan (SAP) for the Fettler Park area.to The SAP will in turn help:
